Privacy Policy

Last updated: 6 August 2026

Summit Ski & Snowboard AG (“Summit”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your rights in relation to your personal information.

It applies when you use our website, make an enquiry or booking, participate in our ski or snowboard services, or otherwise communicate with us.

1. Who we are

The data controller responsible for your personal information is:

Summit Ski & Snowboard AG
Bahnhofplatz 2
3920 Zermatt
Valais
Switzerland

Website: https://summitskischool.com
Email: info@summitskischool.com

2. Information we collect

Depending on how you interact with Summit, we may collect:

  • Your name and contact details, including email address and telephone number.
  • Booking information, including dates, lesson type, skiing or snowboarding ability, group details and other information needed to organise your booking.
  • Information about other participants included in a booking, including children.
  • Information you provide when contacting us by email, telephone, website forms or online chat.
  • Payment and transaction information.
  • Information relating to your use of our website, including IP address, browser/device information and website usage data.
  • Your marketing preferences.
  • Where relevant, health, medical, dietary or accessibility information that you choose to provide and which is reasonably necessary for the safe delivery of our services.

We do not store your full credit or debit card details. Payments are processed by Stripe and payment-card information is handled by Stripe rather than stored in Summit’s booking database.

3. Information about children

Many of our ski and snowboard lessons involve children.

Where a booking is made for a child, we may collect information about that child that is necessary to organise and safely provide the lesson. This may include their name, age, skiing or snowboarding ability and relevant health or safety information.

This information will normally be provided by a parent, guardian or other person responsible for making the booking.

We use this information only where reasonably necessary to administer the booking and provide our services safely and effectively.

4. Health and safety information

Skiing and snowboarding are physical activities, so there may be circumstances where it is important for us or your instructor to know about a medical condition, injury, allergy, disability or other relevant health information.

We ask that you only provide health information that is relevant to the safe provision of your lesson or activity.

Where such information is provided, we limit its use and disclosure to what is reasonably necessary for safety and the provision of our services.

5. How we use your information

We may use personal information to:

  • Respond to enquiries and provide information about our services.
  • Process, administer and manage bookings.
  • Allocate instructors and organise lessons.
  • Communicate with you before, during and after your booking.
  • Process payments and maintain transaction records.
  • Provide our ski and snowboard instruction and guiding services safely.
  • Deal with changes, cancellations, complaints and customer-service requests.
  • Maintain appropriate business, accounting and administrative records.
  • Protect our website, systems, customers and business.
  • Understand how our website and services are used and improve them.
  • Comply with applicable legal and regulatory obligations.
  • Send marketing communications where we have an appropriate legal basis to do so.

6. Legal basis for processing

Depending on the circumstances, we process personal information because:

It is necessary to provide our services or fulfil a contract with you. For example, we need participant and booking information to provide a ski lesson you have booked.

It is necessary for our legitimate business interests. This includes operating and improving our business, communicating with customers, maintaining security and providing effective customer service.

We have a legal obligation. Certain financial, accounting and business records must be retained under applicable law.

You have given your consent. We may rely on consent for certain activities, including some marketing, cookies and the processing of information requiring explicit consent where applicable.

Where we rely on consent, you may withdraw it at any time.

7. Payments

Online payments are processed using Stripe.

Stripe processes payment information on our behalf. Summit does not store your complete credit or debit card details in its booking database.

Stripe may process personal information in accordance with its own privacy and security policies.

8. Our booking system

We use a custom-built booking system to manage bookings and customer information.

The system stores the information required to administer your booking, such as contact details, lesson details, participants and other relevant booking information.

Credit and debit card details are not stored in our booking database.

Access to booking information is restricted to people who require it for legitimate operational purposes.

9. Service providers and sharing your information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business or provide your services. These may include:

  • Payment providers such as Stripe.
  • Website hosting and technical service providers.
  • Email and communications providers.
  • Our booking and administrative systems.
  • Ski and snowboard instructors where information is required to deliver your booking safely and effectively.
  • Analytics and website-performance providers.
  • Professional advisers, accountants, insurers or authorities where reasonably required.
  • Marketing platforms where you have consented to or otherwise lawfully receive marketing communications.

These providers should only receive information reasonably necessary for the services they provide.

10. Email marketing

We may occasionally send information about Summit, Zermatt, our services or relevant offers to customers and subscribers where permitted by applicable law.

We currently use Mailchimp as an email marketing platform.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained in the email or by contacting us.

Unsubscribing from marketing will not prevent us from sending communications necessary to administer an existing enquiry or booking.

11. Website analytics, cookies and third-party services

Our website uses cookies and similar technologies for functions including website operation, analytics and third-party services.

These may include services provided by Google, YouTube, Crisp and other providers identified by our cookie management system.

Where required, non-essential cookies are only activated after you have made your cookie choices.

Our website uses CookieYes to manage cookie consent and preferences.

For detailed information about the cookies currently used on the website and to change your consent preferences, please see our Cookie Policy.

12. International data transfers

Some of the service providers we use operate internationally and may process information outside Switzerland.

Where personal information is transferred to a country that does not provide an adequate level of data protection, we take appropriate measures to protect that information, which may include recognised contractual safeguards or other mechanisms permitted under applicable data protection law.

That’s deliberately cautious. Swiss law permits overseas transfers to countries recognised as providing adequate protection, while transfers elsewhere require an appropriate legal mechanism, such as recognised standard contractual clauses.

13. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing our services, maintaining appropriate business records and satisfying legal, accounting or regulatory requirements.

Different types of information may therefore be retained for different periods.

Where information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

14. How we protect your information

We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

Access to personal information is limited to staff, instructors and service providers who reasonably require it for their work.

No online system can be guaranteed to be completely secure, but we take appropriate measures to protect the information entrusted to us.

15. Your rights

Depending on the law applicable to you, you may have rights concerning your personal information, including the right to:

  • Ask whether we hold personal information about you and request access to it.
  • Ask us to correct inaccurate or incomplete information.
  • Request deletion of personal information where applicable.
  • Object to or request restriction of certain processing.
  • Withdraw consent where processing is based on consent.
  • Request information about how and why your information is processed.
  • Make a complaint to an appropriate data-protection authority.

Under Swiss law, individuals have rights to obtain information concerning the processing of their data and, where appropriate, have information corrected or deleted.

If GDPR applies to the processing of your information, additional rights may apply.

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding to certain requests.

16. Links and third-party websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of third-party websites and recommend reviewing their privacy information when using those services.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, service providers or applicable law.

The latest version will always be published on this page and the date at the top will indicate when it was last updated.

18. Contact us

If you have questions about this Privacy Policy, how we handle your information, or wish to exercise your data-protection rights, please contact:

Summit Ski & Snowboard AG
Bahnhofplatz 2
3920 Zermatt
Valais
Switzerland

Email: info@summitskischool.com