About Summit


About Summit


Alex Willard

I first realised that being a ski instructor was an actual job at the age of 7, but I didn’t think it could ever be my job. 10 years later, when I really had to decide what I wanted to do with my life, I looked towards skiing again and embarked on my first winter season to get qualified as an Instructor.

Over the next 8 years I worked my way around the world, and eventually found myself in Zermatt. I hold the BASI ISIA stamp and Swiss Patent and I love nothing more than sharing my passion and excitement for skiing with all of our clients.



Qualified through

BASI (British Association of Snowsports Instructors) & Swiss Snowsports



From: South of England

Teaching Since: 2011

In the summer

I live in Zermatt year round and spend the summer season working in a hotel kitchen building my skills as a chef.

My Zermatt insider tip is:

There are some amazing places to eat on the mountain, but make sure you book early to avoid disappointment, particularly in peak weeks.

If I wasn't a Summit instructor:

I would probably still work in education of some kind, either another type of sport coaching or in traditional education. I enjoy the process of teaching someone, so if I couldn’t teach skiing I would find something else to teach.

3 reasons to ski with me:

1. I am all about patience. Skiing can be a spectacularly exciting and rewarding sport, but it can also be frustrating, scary and tiring if not done right. I’ve got loads of patience to deal with the frustrating and the scary, and I know some great places to stop for coffee to deal with the tiredness.

2. I know not everyone has the same goals when it comes to skiing. Whatever your aspirations for your ski holiday, I want to tailor our lesson together to suit you. Whether it’s finally making those parallel turns, conquering your first black run, or just enjoying the peace and beauty of the Swiss alps, I’m your man.

3. I have a huge back catalogue of fantastic (read terrible) jokes and puns, which will make even the longest chairlift fly by.

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